A recent study of 20,000 females in age from 18-35 were asked how long they would wait before they had sex with a man they had just met. A reported 34% of them said they would wait less than 6 hours or the length of the first date. Researchers are calling this newfound sluttiness of our younger generation “The Paris Hilton Effect”.

Resarcher Dan Levy says that “Women are immersed with the idea, from every media outlet in the country, that having sex on the first date is the norm. Hollywood and the media have really set the stage for this to be a reality. Every other image the average woman sees is of a major celebrity flashing their underwear or hanging on the arm of a different man every night. That being said, the results aren’t very shocking to me.”